Understanding SEO for Beginners
You’ve probably arrived at this post because, you’re trying to get a better understanding of SEO. Understanding SEO for beginners can be easily understood if you understand the basics first. I am here today giving you a brief understanding of what SEO is and how the search engines work when it comes to SEO.
Although most people do not realize this, but, when a person goes to a search engine and types in something that they are looking for, which we call a search query. The search engine will return results, which are usually relevant to the search query.
When these results are returned to the searcher, most people usually will not go past the first page of the results. While others, end up exploring past the first page but, they stop at page 3 and sometimes 4.
After that, they do not scroll through the rest of the pages that were returned for the search query. There can be 40,100,000 pages returned to the end users during their search query so, they don’t take the time to go beyond page 3 or 4.
What is SEO?
SEO stands for search engine optimization. It’s a method applied during your online marketing days to improve the visibility of your website by non-paid or free search engine results. In return, you’ll be able to drive organic traffic, grow visibility of your website by the search engines, and you’ll have the possibility of getting ranked into a search engine by, search engine optimization or SEO.
Why is SEO Important?
According to internetlivestats.com, there are over 1 billion websites on the world wide web today. Isn’t that a lot of websites? Of course, it is. So, without proper SEO there is a possibility that your website is invisible. It may never be seen. And, what point is it of having a website without anyone seeing it. I’ll tell yeah, you may never get visitors to you site.
It’s essential to properly build and format your website in an SEO friendly way so, that the search engines can easily digest your web content. It’s also important to know that not only does your website need to be SEO friendly for the search engines to digest but, it should be user-friendly for people too, so, that they can have a better experience while visiting your site.
Before Accomplishing SEO Friendly Sites
Before, accomplishing SEO friendly sites you’ll need to first, learn and understand the limitations and the abilities of a search engine. Like Google, Bing, and Yahoo. Although, search engines are very smart. They are not as smart as a human being. With this being said, a search engine still needs help in understanding what to return for better results, to its end users.
It is also important to understand that just because you have a website or you’ve submitted your site to the search engines. This does not mean that your site will be automatically visible for people to see.
The truth is most websites that are new will start at the very bottom until you’ve built up some kind of authority on your site and applied the right SEO methods. Wrong SEO methods can very well keep your site hidden. And, you do not want that!
Search engines have two major functions that you need to understand.
They crawl and index billions and billions of documents, files, news, pages, videos, and images, across the entire world wide web. Crawling the web is also referred to as a spider, bots, or robots. Today you may see me use the variety of the three. A spider or a bot uses software that is deployed, once deployed the internet bots will systematically browse the entire world wide web.
The spiders find and organizes information by following links, and gathering all the billions of information and keywords listed on the internet. Then it takes this information, organizes it into indexes or references and ranks the information for search engine result pages which is known as SERPS.
It is also important to know that Google does not just rank your website itself. It will rank your web pages, videos, images, homepages, or any other page within your website. The Google spiders or bots will retrieve the content of the words, code, links, and other resources that make up your web page.
The second major function of a search engine is providing answers. When a person wants to know something, what usually happens? The answer is simple, they go to Google or any other search engine and look for the answer. By typing in a question (search query) and the answer is returned (the most relevant information)
I’ll provide some examples of this below:
A Search Query Can Look Like This
How – “How to do something. Like how to sell books on Amazon? The person searching for this wants to know how to sell books on Amazon. Of course, when that person goes to the search bar and types in this search query, they are typing in the words of how to sell books on Amazon because, that is specifically what they’re looking for.
Where – Where is Wealthy Affiliate located? This is typed into as a search query because, the person wants to know where to find the location.
What – What is Jaaxy? I’ve done a previous article on Jaaxy so, what if someone wanted to know what Jaaxy is. My article could very well show up in the search engines. Although, it is almost impossible because, my article is not ranked right now. And, that is why it is important to understand SEO.
When – When is fall daylight savings? If someone wanted to know when fall daylight savings were to happen, they would type in the above question. Now I believe you get the understanding on where I am going with this so, let’s move on.
R.A.P. Tip: A search query is a request of information like a question, that is made by using the search engine bar.
What are the limitations and Abilities of a Search Engine?
Limitations of a Search Engine
For example, if you were to place images on your web page. You can see it and everyone else can see the image but, the search engine can not. The search engine can only see the code that the image has.
How Does the Spider or Bot Find Your Page?
Think of the internet as a “virtual highway”. Your website will also be your “Virtual Real Estate”. When the bots or spiders are sent out to crawl the virtual highway, they have to find all the stops along the way. In fact, they’ll make billions of stops along the way. The spiders or bots know when to stop, when it comes across a link.
Your page is found by your website links. The links allow the spider to reach the billions of interconnected documents on the world wide web. Once the search engine finds them the code is then deciphered and stored into segments of a massive database. They are then recalled when a search query happens.
The information that is returned during a search query will be the most relevant or useful information to the searchers question. And, the results that are returned are ranked by the popularity of the website serving the information. Both relevance and popularity can influence SEO results. Search engines automatically assume the more relevant and popular the site is, the more valuable the information will be.
Abilities of a Search Engine
The abilities of a search engine are providing answers to the end user who is searching for answers. And as you learned earlier crawling and indexing your website is an additional ability of the search engine.
When the major search engines like Google, Bing, and Yahoo cannot understand, find your website or even add your content to their enormous database you could be missing out on incredible opportunities to drive organic traffic to your site. Why? I’ll answer that for you, your website or web pages can seem nonexistent to the bots, which means that the web pages are going to be put to the back of the database.
Of course, traffic can be driven by all social media platforms but, the primary traffic generator is by utilizing the three most popular search engines: Google, Bing, and Yahoo. So, why is that? Because, the search engines usually have more targeted traffic than social media.
For example: If you typed in your search bar to find information on “Understanding SEO for beginners”, then you have a chance of landing on this article.
So, that is targeted traffic but, if you typed in something like “How to cook green eggs and ham?” And ended up at this article it would not be considered targeted traffic. That is when the search engines abilities come in. The person typing in “How to cook green eggs and ham” will be redirected to a more relevant article.
Whatever search query that is typed into the search bar, the search engine will return with relevant information. Then the highest ranking websites related to that query are shown to you on the search engines first page. Usually you’ll see the first 10 most topped ranked sites within the return results on that first page.
Having targeted traffic, being ranked on page one of the search engine can lead to potential revenue and a major exposure to your website. That’s why it is important to learn and understand SEO, making the wrong moves can totally make your website disappear. Now, you should have a basic understanding on what SEO is and how the search engines work.
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Until, next time…
Welp that is all from me today! Of course, this is not the SEO as a whole but, as a beginner I feel like this is just as important to understand. If you have any questions or comments, feel free to leave them below. I would be glad to help you out. As, always have an awesome day! And, I would love to hear from you.
Oh yeah! One more thing, if you found this article to be helpful or it could help someone out, please do share this article with them.